In a dazzling move that's stirring the spirits and music industry alike, BACARDÍ, the iconic rum brand, has unveiled Grammy-nominated artist Camila Cabello as its new global face.
The collaboration between Camila Cabello and Bacardí has launched with a comprehensive global campaign titled "Do What Moves You." This partnership is not only Cabello's first venture with a spirits brand but also marks a significant alignment with her Cuban-American heritage and musical influences.
At the heart of this partnership is a campaign that perfectly encapsulates the essence of summer, featuring the Cuban-American superstar's new song, "I LUV IT," from her eagerly awaited fourth album, C, XOXO. Cabello's excitement about this collaboration is palpable. "I've always thought of BACARDÍ as the quintessential rum brand," she shared. For Cabello, BACARDÍ is not just a drink; it's the embodiment of the Caribbean spirit—synonymous with celebration, community, and of course, exceptional cocktails.”
As the campaign rolls out globally, it's clear that this partnership is more than a marketing endeavor; it's a celebration of culture, music, and the joy of living life passionately. With a comprehensive campaign strategy, including global broadcasts, social media amplification, and outdoor advertising, BACARDÍ and Cabello are set to make a splash this summer.